The Rebel Camouflage expansion in the United Kingdom is a strategic step to scale up the sales growth of the global brand and build a bigger community in Europe. According to Mordor Intelligence, The UK energy drink market is estimated to register a CAGR of 4.3% during the forecast period 2021-2026. The increasing demand for these functional beverages comes as no surprise due to the consumer’s growing tendency for healthier drinks.
In fact, as per Allied Market Research, “over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category to one of the most rapidly growing product categories in the global energy drinks market.” Amid the booming of this global industry, popular beverage brands, such as Red Bull and Monster Energy, are seeking to grow, whereas Rebel Camouflage sales are estimated to reach 200,000,000 cans per month in the next 6 months.
Rebel is formulated with essential B-vitamins (Niacin, B12, and B6) and contains a moderate yet sufficient caffeine dose of 32 mg/100 ml. It offers a unique lineup of several refreshing, great-tasting flavors: Fresh Mojito, Cranberry, and Tutti Frutti.
More importantly, the global brand offers a sugar-free option for consumers trying to cut down on their sugar intake. Indeed, the market has witnessed a change in consumer preferences for ‘reduced’ or ‘no-sugar’ beverages, especially after the COVID-19 pandemic. Therefore, whether you are looking to crush your gym workout, sports training, or kick off your day, Rebel will leave you feeling focused, hydrated and energetic in a healthy-conscious way.
In addition to this thrilling news, Rebel energy drink will soon be available in Portugal and Spain. This step comes after the global brand joined forces with international Spanish-Moroccan football player Zouhair Feddal. The exceptional partnership has successfully paved the way for the global brand in the Iberian Region.